Blogging still matters more than ever for wedding photographers—even though it often slips to the bottom of the to-do list. If you find yourself staring at dozens of beautiful wedding images, a lovely couple, and an amazing venue, yet are unable to write more than “it was a beautiful day…”, this step-by-step guide is built for you. Follow this simple “recipe” every time you publish so that your blog becomes a lasting asset, rather than merely another task.
Why blogs remain one of your best tools
It’s easy to think blogs are outdated, but the truth is they’re still one of the most effective ways to be discovered online. Unlike a post on social media that vanishes after a day, a well-written blog keeps showing up in search results for months—or even years. For wedding photographers, that translates into three key benefits:
- Visibility: When couples search for something like “wedding photographer at [venue]”, your blog gives you a chance to show up.
- Credibility: A blog allows you to demonstrate your style, approach, and why you’re worth booking.
- Connection: It lets would-be clients feel your personality, your energy and your process before they even make contact.
In short: unless you take blogging seriously, you’re leaving a lot of potential visibility on the table.
The 9-step blogging recipe
Below is the streamlined workflow you can use each time you sit down to craft a wedding write-up that couples will actually read.
1. Capture the magic while it’s fresh
After the wedding, while the memories are still vivid, jot down anything that stood out. It doesn’t need to be full sentences—just notes. Think of: emotional moments, favourite photographs, unexpected weather, memorable dance-floor chaos, standout elements like the dress or décor, and other vendors who played a key role. These details will become the heartbeat of the blog and help you steer clear of generic “it was beautiful” prose.
2. Send a short questionnaire to the couple
A small set of questions to your newly married clients can transform your blog from a personal recap into a genuinely engaging narrative. Ask them about their favourite moments, any surprises, what led them to pick their venue or theme, and advice they’d offer to other couples. Their responses give you authentic quotes and tie directly into your best images—make the story feel theirs rather than just your voice.
3. Do a quick keyword check
SEO doesn’t have to be intimidating. Before publishing, spend a minute looking up how people are searching. Tools or even “People also ask…” suggestions can reveal common phrasing. For example: is the phrase “strapless wedding dress” or “strapless bridal gown” more common? Choose the higher-volume term and weave it naturally into your post. Small tweaks like these multiply over time and help your blog keep working long after the wedding is over.
4. Choose a location-based keyword
To optimise for local searches, include a geography key phrase—think “[venue name] wedding photographer”, “[region] countryside wedding” or “[town] barn wedding photography”. Drop the location term into the title, sub-heading or body text in a natural way. Don’t force it. Let it flow. That subtle mention increases your chances of being found by couples searching in your area.
5. Write the blog (you absolutely can)
This is the part many photographers dread—but you’re not writing an academic essay, you’re telling a story. Begin by setting the scene: the season, the venue, the mood. Then dive into the highlights, mixing your earlier notes and the couple’s quotes. Match key quotes to images and the story becomes alive. Let your natural voice shine—if you’re chatty, go with that tone; if you’re more polished, fine. Just be consistent so blog readers recognise the person behind the camera. AI tools? Feel free to get help with structure or ideas, but never paste raw text without adding your personality.
6. Add the visuals (photos matter!)
Your images should do the heavy lifting. A blog without compelling wedding photos is just a diary. Use a variety: wide-venue shots, close-ups of details, candid emotional moments—capturing why the couple chose you and what they loved. And don’t forget alt-text descriptions: short, descriptive, and including your keywords when natural. Alt text boosts accessibility and quietly helps your images show up in search results.
7. Credit the team (good karma + good SEO)
Behind every wedding there’s a team: florists, stylists, DJs, caterers. Mention them. Share their names and link (if you can) to their socials or sites. This not only shows respect, it builds relationships and expands your reach. When you share your blog on social media, tag the vendors—their share might bring your work to new audiences.
8. Keep readers browsing
If someone makes it to the end of your post, they’re already interested. Don’t stop there—link them to related blogs: maybe another wedding at the same venue, an engagement shoot, or a timeline guide you wrote. The longer someone stays on your website, the better their impression of you—and the more likely they are to remember you when booking time comes.
9. Wrap it up with a natural call to action
No hard-sell required. A simple, conversational line inviting them to reach out is enough. For example: “Planning your day? I’d love to help you capture it.” Keep it warm: you’re opening the door, not pushing them through it.
Final thoughts
Blogging doesn’t need to be overwhelming. With a repeatable workflow—some quick notes, a few real quotes, your best photos doing the heavy visual work—you can consistently create posts that showcase your work, build trust and boost visibility over the long term. The more you do it, the easier it becomes. And while the confetti may have been swept up long ago, your blog can still be working for you today—and for the next couple that books.
So next time you’re tempted to skip the blog because you’re busy editing, remember: one small blog now could be the reason your next dream couple finds you tomorrow.
